Village Voice Media Sites Now Get 40 Percent Of Traffic From Blogs; Planning Local Ad Network

by Erick Schonfeld on May 20, 2009

The future of the weekly city paper is the daily blog. Hints of this future can already be seen at Village Voice Media, which owns and operates 15 of the top weeklies in the country, including the Village Voice, SF Weekly, and LA Weekly. Bill Jensen, the director of new media who oversees all the Village Voice Media sites tells me that 40 percent of pageviews comes from the blogs on the sites, up from 20 percent a year ago. Some of the more popular ones include columnist http://blogs.villagevoice.com/dailymusto/">Michael Musto’s blog, Nikki Finke’s http://www.deadlinehollywooddaily.com/">Deadline Holywood Daily, and http://www.toplessrobot.com/">Topless Robot.

via techcrunch.com

This article is great for anyone in marketing with print publications. Lots of great points that apply to any regional-focused publication.

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