Imported rosés are so cool, they’re hot.
U.S. retail sales of imported rosé wines leapt 42 percent in the 52 week period ending April 4, compared with a less-than-5-percent increases in total sales of table wines during the same period, according to
Nielsen Co. data cited by the
The French wine council, known in France as Conseil Interprofessionnel des Vins de Provence or CIVP, said Monday the steep rise in rosé consumption is consistent with an earlier study by International Wine & Spirit Record predicting that consumption of the popular pinkish wines worldwide will jump from 565 million bottles to 620 million by 2012.
Not surprisingly, the CIVP expects the growing thirst for imported rosé wines in the U.S. market will bode well for France, particularly its Provence wine region. The French produce 28 percent of worldwide rosé wines by volume, making it the leader in the category, according to the wine counsel, which represents 700 Provence wineries and 55 local trading companies. Provence produces 38 percent of France’s rosés, the group reported.
Separately, Nielsen figures revealed that 2008 U.S. sales of rosé table wines priced at $6 per bottle or more jumped 24.9 percent by price and 22.4 percent by volume, despite a weakening economy.
***********************************************
That is good news in this economy. The rose is really a fun wine and medium (mediocare???) quality passes as very good to drink. I am glad they are doing well.
***********************************************
No comments:
Post a Comment